The newspaper industry is where Restart Solutions, Inc. started; and what better industry to have honed our tele-renewal skills to become the best. But to be the best in such a fast paced and demanding industry, a company has to be ready for on-the-fly change and the day-to-day challenges that correlate with the client's needs. The adage, "your last customer is your best customer" certainly proves true in the newspaper industry. Contacting permanent stops is vital to a comprehensive circulation sales program. In most cases these so called "impulse" stops, were merely the result of a service problem, editorial discrepancy, or a stack of unread newspapers. Restart Solutions, Inc. will bring them back on board and do it without bruising your market with a high pressure approach. Our "soft telemarketing" approach means exactly what it implies: a kid gloves approach to handling your market with considerable results.

Permanent Stop Retrieval
Our company was founded on restarting permanent stops. We can assist your department by regaining your lost customers before they become part of another publication's customer base. Permanent stops are a viable call source because they fall within the TSR's Established Business Relationship provision (EBR), which states you can legally contact them within 18 months of doing business. We have converted an average of 25% to 40% of our clients' stops back into solid credible starts. (We do this for over 50 publications. Just ask and we'll send you a list of them to call upon.)

We realize that increasing your customer base is a core concern of yours, but why continue paying your vendors for starts that refuse to pay you? We are so confident in our work that we will only charge commissions on starts that pay their initial bill and will accept any starts that fall into arrears as charge backs. Since the quality of our starts is so high, the percentage of Non-pays is nominal.
What is most important are the results: the retrieval of prior customers with high retention done at competitive rates.

Conversion / Up-sell Campaigns
Ongoing or limited Conversion Projects (Sunday only or Weekend to Daily) are an excellent way to boost paid circulation. Our sales percentages often top 50%. Any telemarketing company can run a call campaign, but how much experience they have in dealing with current customers is another question. What better prospect to sell premium services to? Exceptional implementation of a conversion campaign incorporates: high list penetration, fast turnaround, competitive pricing, and courteous TSR's particularly trained to handle your market with a kid glove approach and no high pressure sales tactics.

Non-Pay Campaigns
We can contact your customers who have fallen into arrears and who are eligible for amnesty. This program is popular because we pass along the savings to you by charging a lower than average commission.

Sampling Campaigns
Sampling is nothing new to newspaper circulation; however, in most cases, the results are marginal. Throwing a few papers and waiting for a response from potential customers, or obligating them with continued service after the trial period is over, is not only costly but also ineffective and can drive potential customers away.

Our pre-approved sampling programs are well managed and thorough: first we offer a two-week trial of your publication to prospective subscribers followed up with a call from one of our representatives to get their reaction to the paper and offer them regular service at the current discount. Calling them back in a timely manner is key. And unlike many cold call telemarketing starts, which are inconsistent and hold little retention, our starts are solid, (many of them prepaid by credit card) offering a retention rate that no cold call campaign can equal! With this market-friendly call campaign we are currently obtaining starts with an 85% average retention rate. Below is an example of a very successful sampling campaign we've become quite proficient at.

We call designated areas of your market and offer two-weeks free delivery of the paper, (we prefer to call off of your old stop lists). Toward the end of the trial we follow up with a call to get their reaction to the paper and offer to continue the service at the current discount. So far we have started an average of 30 - 40% of these samples with a 72% retention rate. The best part of this particular promotion is we charge you nothing for procuring the samples. We only charge for the samples that we convert to regular starts on a per start basis.

EZ Pay Conversions
There's no better way to cut churn than to convert your market from PBM and Carrier Collect to Debit / Credit Card auto billing. However, this must be implemented as an extremely soft sell. And it's best achieved when offering an incentive, such as a discount or premium, to help incite the customer to make the change.